Boardroom tobelt buckle
Done for you, elite running coach service. You show up, I take care of the rest.
Coached by someone who actually does this
Not a guy who read a book about ultras. An elite ultramarathoner who races, wins, and has the buckles on the wall to prove it.
Executives who came in busy and left with a buckle
"I run a company with 200 employees. I did not have time to figure out gels, shoes, or a training plan. Pierce told me what to do each morning and I did it. Nine months later I finished my first 100."
"The blood work changed everything. Turned out I'd been training on empty for years. Fixed that, and my long runs stopped falling apart at mile 18."
"Best money I've spent on myself. Full stop. My team says I'm a different person in meetings."
These three are placeholder copy showing the shape we want. Replace with real, attributed client quotes before launch. Video testimonials outperform text here.
You already know how to suffer. That's not the problem.
You built a business. You've pulled all-nighters, made payroll on a knife's edge, closed deals that everyone said were dead. Grit is not what you're missing.
What you're missing is time and information. Which shoes for a 100-miler in Utah versus one in Georgia. How many grams of carbs per hour before your gut revolts. Why your ferritin matters more than your mileage. When to use poles. Which vest doesn't chafe at mile 70.
Most executives try to figure this out at 11pm after the kids are asleep, cobbling together Reddit threads and podcast clips. Then they show up under-fueled, in the wrong shoes, and DNF at mile 62 with a stomach that quit two hours earlier.
You delegate everything that isn't your highest-value work. Legal, accounting, ops. This is the same move.
You give me your race and your calendar. I handle the plan, the fueling, the gear, the labs, and the adjustments. You wake up, look at your phone, and do what it says. That's the whole job.
Everything handled. Delivered to your door.
Here's what "I take care of the rest" actually means. In the done-for-you program, every item below is included, sourced, sized, and shipped. No shopping, no guessing.
Gear values are retail. Adjust to your real sourcing costs before launch.
Three ways to work with me
Pick based on how much you want handled for you. The questionnaire will recommend one.
- Custom daily training plan
- Weekly 1:1 video call
- Text access, 7 days a week
- Blood work ordered and read by me (~$600/panel, you pay)
- Sweat/gut test kit (~$600, you pay)
- Exact shoe, gel, shorts/socks, vest, and pole recommendations with my discount codes
- In-person sessions
- Gear shipped to you
- Race-day crew
- Everything in Remote
- Two full blood work panels, included
- Sweat and gut testing, included
- Shoes, gels, shorts/socks, vest, poles — sized and shipped
- Monthly in-person training sessions
- Race-day crew strategy and pacing plan
- Priority invite to the in-person training camp
- 50k to 100-mile training frameworks
- Fueling and gut-training course
- Gear selection guides, updated each season
- Monthly group Q&A
- Custom plan
- 1:1 access
- Testing or gear
Not ready to apply? Get a text from me.
Drop your number and I'll send you the best race to get your first buckle. When I run my next in-person training weekend, you'll be the first invited.
No spam. A few texts a month, from my actual phone.
Questions executives ask before they apply
I've never run more than a half marathon. Is this for me?
Yes, if you can commit 6 to 10 hours a week. Most done-for-you clients start with a 50k or 50-miler and buckle within 12 to 18 months. The questionnaire will tell you which tier fits.
How much time per week does this take?
Early blocks: 5 to 7 hours. Peak blocks: 10 to 14, with most of it on one long weekend day. The plan is built around your calendar, not the other way around.
What's "in person" if I don't live near you?
Monthly sessions are either at your location or mine, travel included. Done-for-you clients also get the training camp weekend.
Why is blood work part of a running program?
Because low ferritin, vitamin D, or testosterone will sabotage a 100-mile build no matter how good the plan is. I've seen it wreck more executive races than bad shoes. We test first, then train.
What if I pick remote and want to upgrade?
Every dollar you've paid toward remote credits against done-for-you if a spot opens.
Is there a guarantee?
No. There are no guarantees in life, and there aren't any at mile 80 either. What I guarantee is that I'll do my part. The plan, the fueling, the gear, the labs: all handled. Your part is to show up and do the work. Nobody can run the miles for you.
P.S. Six done-for-you spots a year is not a marketing line. It's the number of people I can physically train in person while still racing myself. When they're full, the application closes until someone buckles and graduates.